3. Keep an eye on broken URLs

If you haven’t yet setup Google Webmaster Tools for your blog you should do it today. It’s an incredible (and free) tool from Google that gives you tons of features to help maintain a healthy blog. One of the things it can do is show you when a site is using an incorrect URL to point to your site. This is a huge SEO opportunity missed, as back links are one of the most important ways to build your blog’s SEO. If I notice an incorrect URL in Webmaster Tools I’ll contact the webmaster of that site and ask them to update it. If I can’t get ahold of the webmaster then I’ll redirect the broken URL to the correct page using a plugin like Pretty Link.